Promotional Marketing: Creating a Successful Product with Martin’s

Having a successful business can be a very difficult venture, we know it! There are just so many things you have to take into consideration. From operation, staff, budget, facilities to marketing and creating a client portfolio. 

However, there are companies that have a big goal, aside from selling: helping other companies. The manufacturing sector is an excellent example because businesses in this industry supply retailers that finally will put a product in the reach of consumers.

But one thing that every company needs is promotion. This means a way to be known amongst potential customers. How to do it will depend on the size of your company and the reach you want to get.

Whether your company is big or small, promotional marketing will be needed if you want to increase its volume.

For example, a little town bakery couldn’t perform (or afford either) the same strategies as a multinational food company. Each business has to know which promotional tactics can apply and the way they’re gonna do it. 

Nevertheless, products for promotional marketing can be a valid option for a diverse array of companies and businesses. From small to big, from local to international campaigns, promotional products might be what your company needs. 

In Martin’s, we have been manufacturing for years promotional products for many different clients. We’ll share with you some basics about this type of promotional marketing to tell you more about how we work and show you a case of success.

Take a look at what’s next for promotional products in 2021.
Click here and learn about the trending promotional strategies.

What’s promotional marketing?

Promotional marketing is the set of actions designed to spread knowledge about a brand, its products or services, to a wide audience in the search of boosting brand awareness and sales (1).

So, to achieve that, promotional marketing experts will use all the resources available —according to budget, time, and purpose— and will find the best ways to communicate what the client is looking for. 

Promotion almost always is made for new products or services. For this, brand awareness will be required: if your clients don’t know who you are, they won’t be that interested in what you have to offer.

Informing your audience about your products or services needs to be done engagingly so that they will keep in mind your brand. To stay competitive, you will need to show what makes you unique (1).

The objective, in the end, is to get to sell more. So, let’s talk about one of the strategies that Martin’s can help with, plastic promotional products. Don’t hesitate to contact us if you have a plastic project in mind.

Promotional products

Products for promotional marketing are just one way to make some promotion. But it’s an effective way to build brand awareness or customer loyalty. Let’s accept it: who doesn’t like a little gift from time to time? 

The best thing is that promotional products can be used by any company that would like to offer its customers additional benefits on top of their regular purchase. Each marketing campaign will define the final goal for that product.

Pens, mugs, office supplies, ornaments, and toys are just a few examples of the wide variety of products for promotional marketing.

If you’re not sure if promotional products are a good fit for your company, a digital marketing agency is one option to assess your capacities and make up your mind about which promotional digital strategy suits you best. 

Companies must determine their target audience for a promotional product. Different kinds of clients respond specifically to different types of promotions (2). So in case, you opted for a product for promotional marketing, you’ll need to define it.

In Martin’s, we are a company within the plastic industry that essentially works with three branches: houseware and drinkware, toys, and promotional products. This last branch can comprehend house items and toys, too, of course.

If you want to learn more details about our creative process, the next article is for you: 
“Product Design: What’s Behind This Process?”

One of the things that tell us apart from our competitors is that in Martin’s the creative process is really important. Our team of designers will turn your ideas into a viable product for promotional marketing.

We’ll show you how we work in Martin’s to make graceful, useful, and practical promotional products. Then we’ll present to you an example of a successful product and why working with Martin’s means having a gratifying experience. 

We work with the best materials and the most advanced technology. If you want to produce a plastic product, we’re definitely your option. Contact us to tell us more about your project and we’ll be happy to help you. 

Promotional product design in Martin’s

In Martin’s, we define a promotional product as a plastic item that is only available through the purchase of another (main) product. This means that the promotional product can’t be acquired itself first-handed. 

Promotional products can come in three main presentations: on-pack, in-pack, and giveaways. One pack is when the promotional product is visible, to get the attention of the consumers, like some bracelet with a magazine or a glass with your bottle of wine (3).

In-pack refers to those promotional products that aren’t visible, they’re inside the package, like the little toys or a plastic spoon inside the cereal box (3), usually collectibles, very attiring for kids. 

As for the giveaways, these promotional products are obtained as a reward. For example, collect five packages or bottle caps and you can change them for a water bottle or some houseware item.

In Martin’s, we value our creative process as one of our most distinguished features. We can start from scratch or based on a design you already have. If you’ve got licensing for some series, cartoon, or character, we can work with that too. 

To make the most of the promotional product, we assess the product or service you want to get the item we’re manufacturing attached to. It’s very important to know the target audience to better understand them and get their attention.

Working from scratch lets us innovate and bring to you the most updated designs and modern products.

Talking with the client will result in choosing the right option. As for us, we do our own research (trends and new products) to offer you a product that we’re sure will catch the eyes of the consumers. 

Once we’ve decided together which kind of promotional product will be the best for your business, based on your needs and budget and our research and capacities, we’ll start working.

Our creative team will develop some sketches and we’ll select some of them for you to check out and decide for yourself. Next, our designers will do some renders and 3D models of the product. 

Then prototypes are produced, so you can get a more realistic picture of how your promotional product will look. By this step, you have to decide for sure which changes you would like to make to your product. 

So, then after the client approves the final design, we start the production process. The first step there is to fabricate the adequate molds for our plastic injection molding machines. We have the team to meet your demands.

If you want to learn more about plastic product design, we highly recommend you to 
read our post about this fascinating process.

A case of successful promotional marketing

We pride ourselves that during all of our years active, we have met and even exceeded our client’s expectations. Hard work and quality plastic products speak for us. We want now to tell you about one of our many cases of success.

We know we did a good job when our clients are happy with the results. Most of them give us feedback and that’s how we learn what they liked and sometimes what didn’t work too much. Every comment and suggestion is taken seriously as we always look for improvements.

Our constant communication with our clients, our top-notch technology and processes, and our team of professionals make the perfect formula for success.

In Martin’s, we’ve worked with several big and small companies, well-known brands, too. Vualá is a food product that was discontinued for some time. But since a few years ago, it had its comeback and we’ve worked along with them to deliver great promotional products.

Vualá are mini stuffed croissants that come with an in-pack collectible toy. In Martin’s, we’ve manufactured their companion toys for some years. As for 2020, we have launched five collectible series. 

One of the most successful items that joined the mini-croissants was a free-of-metal fidget spinner that we designed from scratch. It was really successful because we had great timing! Of course, it was not a coincidence...

We knew the fidget spinners were a trending toy back then, so we figured out how we could adapt it to make it non-metal and have the same functionality. We came with an all-plastic fidget spinner and it was a hit!

Our creative team is very professional and experienced, that’s why our clients approve our designs and results. Besides, all of our team, engineers, operators, laborers, etc., give their best and work in a way our plastic products are excellent.

If you want to see for yourself more of our work, click here to download our catalog, we can’t think of a better way for you to decide to work with us. Be sure that you’re going to get the best service!

In Martin’s, our clients get the best service

No doubt that if we are still active after many years it is because our clients trust us. But this trust is earned. We always look for our clients to get the best experience possible and the greatest plastic products.

In the case of promotional products, we like to look for one that not only is perfect for your wants and needs, but one that we are sure is going to be interesting for the audience so it can benefit the main product. 

Quality and security are carefully considered with all of our products. Our safe materials and laboratory testing guarantee you non-hazard plastic products that will delight your clients. 

In Martin’s, we’re sure that we can work together on the best options for your promotional marketing strategy based on products. We won’t let you down, feel free to reach out and we’ll start this new venture, where the center is you. In the end, happy clients speak for us.

REFERENCES:

[1] Anna Konovalova. What Is Promotional Marketing? (+6 Ways to Use It). Learning Hub, 2019. Accessed 21 Dec 2020.

[2] Marketing Schools. Promotional Marketing. Marketing Schools, 2020. Accessed 21 Dec 2020.  

[3] Allbranded. Tipos de regalos de empresas: inpacks & onpacks (in Spanish). Allbranded, 2017. Accessed 21 Dec 2020.